Promotional clothing and apparel has become extremely popular in recent years, and a lot of businesses use them to attract new customers. These types of Colorado business promotional items are often worn or carried around openly, so it provides a remarkable way to carry out the message about your business without spending a lot of money on expensive advertising.
But let’s take a closer look at what exactly are the top promotional apparel that most businesses use. Knowing more about these items should help you make a more informed choice for your business as well.
T-Shirts and Clothing vs. Promotional Apparel
It’s impossible to ignore the similarities and differences between using promotional clothing such as t-shirts and jackets and promotional apparel items that may include socks, footwear, safety vests, face masks and the classic bandana.
A lot of businesses prefer clothing because it’s more mainstream. Just about everybody these days focuses on buying t-shirts rather than a specific type of apparel, and some apparel will also make it difficult to print promotional graphics and text. Nevertheless, there is a growing market for personalized face masks, safety vests and stylish apparel such as bandanas. So you can definitely profit from choosing apparel over clothing, as long as you do your research properly.
Promotional Masks and Safety Vests
Safety gear never goes out of style, since people use it constantly. Whether they opt to buy face masks that combine style with function to prevent infection, or brightly colored safety vests to use while riding bikes and scooters around town, most people will not hesitate to spend good money to ensure that their safety equipment is not just practical but also in line with the latest trends.
You can profit from that easily by using stylish safety apparel as part of your marketing campaigns. All you have to do is come up with a catchy design to promote your brand and logo, and you’re all set to improve on your business’ existing success.
Caps, bandanas and beanies are great for profit. So are sunglasses and safety goggles. These types of apparel are worn in public very often, and since the first thing every (decent) person looks at is the other person’s face or head, they are likely to get a lot of exposure.
You can really get creative with head coverings, for example painting graphics on caps and beanies that will show only on one side, or creating unique, high contrast, colorful graphics that blends in perfectly to highlight your company’s logo. For bandanas, tiled and repetitive graphics might be a better choice, since visibility will always depend on how people actually wear them.
Footwear and Other Apparel
Footwear is becoming pretty popular when it comes to their use in the marketing campaigns of most businesses. You can find lots of socks featuring cute designs and the occasional business logo slapped alongside the graphics, as well as shoes or even shoelaces that are focused on company colors and branding.
Neck wear, scarves and ponchos are also popular in some areas, but you really have to do your research on them to be able to use them properly. Investing money on one of these items in an area or at a time when they’re not likely to be too popular will not help you earn too much money. However, with the help of a dependable provider of Colorado business promotional items, you will get all your questions answered.